Information Security: Public Key Infrastructure Essay -- Information

With the increase of digital communications and transactions, a stronger level of security is required to protect the user and their data transactions. Systems, servers, personal computers, mobile devices, tokens and smart cards are all being used ubiquitously to view protected communications. With the influx of data management, there is an ever-apparent contest between the two adversaries in the game of Information Security: the developers and the hackers. PKI was designed to leverage the Internet infrastructure for communications (CITE Samuelle 2009). While minimizing hostile exploitation of data, decreasing data theft, and providing an additional layer of trust through keys pairs and digital certificates, PKI is used to verify the identity of the user and the authenticity of the data. A Public Key Infrastructure is not a single device or entity; it is a compilation of technology, infrastructure, and practices that enables large scale use of public key cryptography to provide authenticity, confidentiality, integrity, and non-repudiation services (CITE). The word cryptography is derived from the Greek word â€Å"kryptos†(CITE), which means hidden. It is the technique in which a cryptographic algorithm is used to take the original plaintext information and then make it unreadable to everyone except for those it was initially intended for by scrambling it into ciphertext. This is known as encryption, and the process that unscrambles the message to make it readable again is called decryption. The National Security Agency (NSA) even defines cryptography as the science and art of making codes and ciphers(CITE NSA 2009). In cryptography, a key or code is used to scramble the message which results in a cipher. Cryptography has not alw... ...rce. (2007, Sept 18). Public Key Infrastructures - Federal PKI. Retrieved Sept 15, 2009, from NIST-Computer Security Division: http://csrc.nist.gov/groups/ST/crypto_apps_infra/pki/index.html NIST. (2009). Federal Information Processing Standard (FIPS) Publication 186-3, Digital Signature Standard (DSS). Washington, D.C.: Department of Commerce. NSA. (2009, 01 12). Frequently Asked Questions Terms and Acronyms - NSA/CSS:. Retrieved 10 11, 2009, from National Security Agency: http://www.nsa.gov/about/faqs/terms_acronyms.shtml US-CERT. (2008, 12 31). Vulnerability Note VU#836068. Retrieved 10 12, 2009, from US-CERT: http://www.kb.cert.org/vuls/id/836068 VeriSign, Inc. (2009). National PKI: The foundation of trust in government programs (A White Paper). Retrieved Sept 15, 2009, from VeriSign White Paper: http://www.verisign.com/static/national-pki-government-trust.pdf

Holden Caufield vs Robert Frost :: essays papers

Holden Caufield vs Robert Frost Holden Caulfield, from J.D. Salinger’s The Catcher In The Rye, and Robert Frost, in his poem â€Å"Nothing Gold Can Stay† have very similar views on certain prospects of life. Frost shows the same perspective as Holden Caulfield. For example, both Caulfield and Frost want beautiful thing to last forever. They both protest the mutability of time. Lastly, they both want to hold on to innocence. In short, you could say that both Holden Caulfield and Robert Frost have a desire to be a â€Å"catcher in the rye†. Both Frost and Caulfield have the desire for beautiful things to last forever. Holden Caulfield recalls a time when he and Jane were younger, they would be playing checkers, and Jane would refuse to move her kings from the back row. It wasn’t any kind of a strategy, nor was it for any particular reason, besides the reason that Jane just happened to like the way they look back there. â€Å"She wouldn’t move any of her kings. What she’d do, when she’d get a king, she wouldn’t move it. She’d just leave it in the back row. She’d get them all lined up in the back row. Then she’d never use them. She just liked the way they looked when they were in the back row.† (Salinger, 31-32)Another example is when Holden is watching Phoebe go around and around on the carousel. He sees this moment as a beautiful thing that he wants to preserve. Robert Frost has the same idea when he says â€Å"Nature’s first green is gold, her hardest hue to hold†. He’s saying that this first green of nature is so beautiful, but there is no way to hold on to it no matter how much you’d like to. Both Caulfield and Frost protest the mutability of time. In Holden’s case, he enjoys going to the museum because it never changes. Everything has to stay the same. Holden likes how a single beautiful moment can be encapsulated behind glass, thus preserved forever. At the museum, a single moment is unaffected by time. Time stands still inside the walls of the museum. Year after year he can go back to the museum and he only thing that has changed is him. When Frost says that a â€Å"leaf subsides to leaf†, he’s describing how time passes and the leaves fall.

Level of Stress Among Call Centre Employees Essay

Level of Stress among Call Centre Employees Submission date: 8th January, 2008 Submitted By: Ayesha Khalid Ayesha Sarfaraz Nazool-e-Tabassum Saira Khan Mussaffa Butt Submitted to Dr. Farah Malik Associate Professor Department of Psychology Government College University Lahore Introduction Stress is used as a general label for a vast complex, interdisciplinary area of interest and study, much of which is health related. Most often stress is related to personal discomfort associated with an over demanding or distressinglifestyle situation (Adams & Bromley, 1998) stress is a part of everyday life, we experience stress each day, although it is acknowledged that the degree of stress varies considerably depending on the complexity of the situation and availability of support. For some, the stress is manageable and work or home life is not affected. For others, however, the stress reaches a critical point where there may be a need for medical or psychiatric assistance (Weiten, 2001). The causes of stress can include any event or occurrence that a person considers a threat to his or her coping strategies or resources. Researchers generally agree that a certain degree of stress is a normal part of a living organism’s response to the inevitable changes in its physical or social environment, and that positive, as well as negative, events can generate stress as well as negative occurrences (Frey, 2002). There can be innumerable stress factors since different individuals react differently to the samestress conditions. Extreme stress situations for an individual may prove to be mild for another,for yet another person the situations might not qualify as stressing at all. (http://www. lifepositive. com/stress. html). The fact that women report and exhibit higher level of psychological distress than men has been explained in three major ways. The methodological artifact explanation suggests that women are socialized to be more expressive and therefore will admit more emotional symptoms than men in response to the standard psychological stress (Frey, 2002). The stress exposure argument suggests that women face more stressor in general or more severe, persistent stressors than men. Whereas the vulnerability argument suggest that women lack coping resources such as high self esteem, a sense of mastery or appropriate coping strategies for handling the stressors to which they are exposed. Newman (1984 c. f. Eckenrode, 1991) suggested that women over report minor symptoms that inflate over all distress scores (Eller, 2000). Stress in humans in general results from interactions between persons and their environment that are perceived as straining or exceeding their adaptive capacities and threatening their well-being. The element of perception indicates that human stress responses reflect differences in personality, as well as differences in physical strength or general health (Frey, 2002). Stress is often termed asa twentieth century syndrome, born out of man’s race towards modern progress and its ensuingcomplexities. For that matter, causes such as a simple flight delay to managing a teenage child athome can put you under stress. Listing the causes of stress is tricky yet replete with practical diversity (http://www. lifepositive. com/stress. html). General cause of stress include primarily, Threat; a perceived threat will lead a person to feel stressed. This can include physical threats, social threats, financial threat, and so on. Fear; Fear leads to imagined outcomes, which are the real source of stress. Uncertainty; When people are not certain, they are unable to predict, and hence feel they are not in control, and hence may feel fear or feel threatened by that which is causing the uncertainty (http://www. workstress. net/causes. htm). Apart from certain general causes another reason is cognitive dissonance; it is when there is a gap between what people do and what they think, then the outcome experience is cognitive dissonance, which is felt as stress.

Consumer Behavior Final Project Essay

Target Corporation is a retail store based out of America, its headquarters are in Minneapolis, Minnesota. Target’s goal began with creating an upscale alternative to Wal Mart, while remaining a discount store. They have since become the fourth largest retailer and second largest discount retailer in the United States, Wal Mart being the first. Target’s first retail store was opened in 1962, in Minnesota. The company has continually grown to its present day size, operating 1,916 stores in the US. In 2013 Target began operating in Canada, and has since opened 127 stores throughout. Target offers clean, spacious and guest-friendly stores. Their motto is â€Å"Expect More, Pay Less,† indicating you will find good quality, at low prices. They have a variety of their own in store brands. Target has made â€Å"cheap-chic† accessible to everyone, in the form of furniture, fashion and household items, offering designer products at affordable prices. Target reaches younger customers with higher incomes than its competitors. Target aims for high-end buyers, in part because the middle class is shrinking. In general they reach moderate to better income families with active lifestyles and a multitude of hobbies. A Target customer’s median age is 40, and median household income is $64,000. Eighty percent of Target customers are female and thirty-three percent have children at home. 50% of consumers are employed in professional or managerial positions. Around fifty-seven percent of Target customers have completed college. Generally Target’s consumers are interested in buying higher end, quality products. Their primary market is females ages 35-45, therefore this demographic should be the focus of their marketing efforts. Secondary customers could be the spouses of these females who use the products their wives shop for but are not the primary customers making the purchasing decisions. Tertiary consumers could be children in families, using the product but not yet making direct purchasing decisions. These children may become primary consumers later in life, if they associate the brand with positive experiences. Target offers a customer loyalty program which helps generate  and keep customers. This program helps identify customer purchasing trends which enables marketers to create effective, targeted promotions, decreasing advertising costs. The key behind Target’s success is their positioning as a high-end brand despite their low prices, which attracts a group of consumers who normally would not seek discount retailers. Target provides knowledgable, friendly staff that is happy to answer questions and assist customers. A report by Time Trades showed that 85 percent of consumers purchase more when helped by a knowledgeable sales person. Target successfully associates it’s brand with a younger, edgier, hipper and more fun image that it’s discount retail competitors. Most consumers that shop at Target don’t see it as a discount store, but as a superstore where you can buy everything you need conveniently in one place. Target spends 2.3 percent of their revenue on advertising, in comparison Wal-Mart only spends 0.3 percent. Target has been smart with their marketing efforts, especially by partnering with many high-end design oriented suppliers over the years. Target uses bright and eye-catching advertisements with creative presentations. Target puts a lot of work into their displays and understands the power of them, capturing more sales as a result. An example of this is the bins Target strategically places near the front entrance with items under five dollars. This catches consumers’ attention when they first enter the store and right before they head to the checkout. Most consumers identify with Target’s symbol, a bulls-eye and their store color, red without even seeing or hearing the Target name. Target continues to improve their mobile app, which is an in-store shopping tool for consumers. The app includes a section for weekly ads that uses location to show consumers a weekly ad for a nearby store. There is a section in the app that allows consumers to prepare a personalized shopping list. Target’s guest wi fi network which lets consumers see special services and deals for each store also allows Target to monitor where in the store consumers are and what products they are looking for. They have created an online magazine called â€Å"A Bulls-eye View.† Its purpose is to tell stories behind Target’s partnerships, products, events and other things going on with the  company. It does not pitch products but instead stays true to an old-journalism outlook, â€Å"show don’t tell.† For example, an article may be written about how to decorate your home using a Target product line, but will not promote a specific product. â€Å"A Bulls-eye View† attracts 100,000 unique visitors each month. The Target spokesperson, Hausman says Target’s marketing efforts are heading towards building stronger relationships with consumers through social media. This is what â€Å"A Bulls-eye View† is designed to do, build relationships with consumers that will eventually lead to sales. Target has a packaging operations team to ensure products have an appealing structure that holds the product with eye-catching graphics. Target’s advertising and in-store promotions strive to convey the message that they are clean, fresh and offer in style products. They send the message that products are priced well and convenient to buy. Target uses assortment, placing complementary items, commonly purchased together near each other. Through intelligent, consistent marketing Target has turned it’s bulls-eye logo into a lifestyle symbol recognized by ninety-six percent of American consumers. Strivers represent active consumers and are the primary VALS type that shop at Target. Shopping allows these people to demonstrate to peers their ability to buy, and is a social activity. Strivers can be compulsive buyers, depending on their financial circumstances. Strivers tend to like stylish, trendy products, and love fun, which are qualities Target represents and personality traits they aim to appeal to. I think Target’s secondary market is Experiencers, who are generally young and eager consumers. They like self-expression and excitement, and are attracted to new offbeat brands. Target tries to appeal to young, hip, fun consumers. Experiencers tend to spend a lot of their income on entertainment, socializing and fashion, and strive to accumulate trendy possessions. Even though these consumers are young and most likely do not yet have large entertainment and clothing budgets, they are attracted to Target because it is a discount store. Those that follow terminal values of social recognition may be attracted to Target, Target markets it’s company as providing high-end products for a high-end lifestyle. Those that value an exciting life may be attracted to Target’s brand since its image is exciting  and fun. Other-directed consumers may be more likely to shop at Target; they observe their peers to decide what is acceptable. Many of Target’s advertisements demonstrate social acceptance portraying groups. Target shoppers use routinized response behavior for most of the items they would purchase. Most Target guests are shopping for every day household items, which are items they have experience purchasing. They do not need more information or time spent researching the product. Those that use routinized response behavior have experience purchasing the product, and a clear idea of their expectations. The more a product becomes routine to buy for a consumer, the less reactive they will be to advertising efforts and discounts for similar products of different brands. Consumers at Target may use limited problem solving, occurring when shoppers are thinking about purchasing new versions of previously purchased products that may have additional features. Another instance when limited problem solving would be used is when a consumer is undecided about which brand or version of a product to purchase. Consumers may need more information to understand the differences between product brands. Limited problem solving is often used with occasional purchases like clothing, movies, and cosmetics. Since Target has such a wide variety of items for sale, there are many different decision-making processes used. Extensive problem solving is probably the least common decision-making process used by Target shoppers. Extensive problem solving is used when purchasing a product in a new category that is not well known or when purchasing a high-risk item that is more expensive or presents a psychological risk. With extensive problem solving there is no consumer preference for a certain brand or product. The purchase process in long and a lot of time is spent on research. There are few products sold at Target that require extensive problem solving, perhaps electronics like computers, televisions and video game consoles. The same product may not produce the same decision-making process in every consumer. A Target shopper that is accustomed to a certain product will have routinized response behavior, whereas a consumer who is new to a product will probably use limited problem solving for the same purchase. Survey: 1. How many times in the past year have you shopped in a discount retail store? 2. How many people live in your household, and how many of these individuals are children (under 18)? 3. What is your yearly household income? 4. What industry do you work in? 5. Do you make most of your purchases in a physical retail store or online? 6. What is your age range? 7. What city do you live in? 8. What is your level of education? 9. What are your hobbies and interests? 10. If you could create a retail store personalized to your wants and needs what would it be like? Consumers enjoy shopping at Target because it is a one-stop shopping experience with a large selection. It offers a fun, comfortable and safe shopping environment with low-prices on high quality, well-designed items. Target is process-oriented, focused on getting their work done with integrity towards employees and customers. They have a deep concern for their employees, providing a fair, positive work environment and fair wages. Target is dedicated to meeting their guests’ needs and always catering to the guest experience, which contributes greatly to their success and the positive consumer attitude towards their brand. Works Cited 1. â€Å"History: Target’s Shopping Experience Over Time | Target Corporate.† Target. N.p., n.d. Web. 23 Sept. 2014. . 2. Target Stores. (2014, August 3). Retrieved September 26, 2014. . 3. Abramovich, Gisele. â€Å"Target’s ‘Show Don’t Sell’ Content Strategy – Digiday.† Digiday. N.p., 16 Apr. 2013. Web. 25 Sept. 2014. . 4. â€Å"Target Careers: Advertising & Marketing Jobs | Target Corporate.† Target . N.p., n.d. Web. 26 Sept. 2014. . 5. Barwise, Patrick, and Sean Meehan. â€Å"Bullseye: Target’s Cheap Chic Strategy – HBS Working Knowledge.† Harvard Business School Working Knowledge. N.p., 16 Aug. 2004. Web. 25 Sept. 2014. . 6. Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. Pearson, 2010. 7. Johnson, Lauren. â€Å"Target Tightens Focus on Mobile as In-store Shopping Tool.† Mobile Commerce Daily RSS. N.p., 30 Aug. 2013. Web. 10 Oct. 2014. .

One God Essay

Prophet Jesus (peace be upon him) said: â€Å"If you love me keep my commandments and I will pray to the Father, and he shall send you another comforter, that he may abide with you forever† (John – 14:15, 16) It should be noted that some English bibles have the Greek word Paraclete instead of Comforter; but in Greek the word actually spells as PERIQLYTOS. Rev. David Benjamin Kaldani, B.D. Bishop of Urumiah Persia, the Greek classical scholar and Bible authority who converted to Islam, in his book â€Å"Muhammed in the Bible† has discussed the original Greek word, the actual word which Jesus (pbuh) might have used in his native tongue, Aramic (Dialect of Hebrew) regarding the word â€Å"Comforter†. Dr. Kaldani writes: It is to be noted again that the Greek Text has ‘Periqlytos’ instead of Paraclete. So, if we want to find out the real sense of the word, we must correct the text and supply the corrupted words thus â€Å"I shall go to the Father, and he shall send you another Apostle whose name shall be Periqyltos, that he may he remain with you forever.† One need not be a Greek scholar to know that the Greek word for Comforter is not Periqlytos but Paracloon. Periqlytos, chronologically and literally, means the most illustrious, renowned, and praise-worthy. I take for my authority Alexandre’s Dictionarie Grec-Francais – This compound noun is composed of the prefix ‘Peri’ and ‘Kleotis’ the latter derived from ‘to glorify’ ‘to praise’. Thus Periqlytos means precisely what ‘Ahmed’ means in Arabic namely ‘the most illustrious and glorious’ The only difficulty to be solved is to discover the original Semitic name used by Jesus Christ either in Hebrew or Aramaic. If I am not mistaken, the Aramaic form must have been ‘MHAMDA’ or ‘HAMIDA to correspond with the Arabic name ’MUHAMMED’ or ‘AHMAD’ and the Greek PERIQLYTOS. It is marvellous that this unique name, Periqlytos never before given to any other person, was miraculously preserved for MUHAMMAD, the last prophet or Apostle of God. We never come across any greek gentleman bearing the name of Periqlytos nor any Arab bearing the name MUHAMMAD or AHMAD before the advent of the Holy (God fearing) Prophet Mohammed (peace be upon him). In Islam religion, Jesus (peace be upon him) is believed as one of the greatest prophets and one of the greatest messengers of God to mankind. It is not believed in Islam that Jesus is God or son of God. In the Quran, there is a complete chapter (called Surah) titled ‘Maryam’ (Mary) that confirms Maryam virgin birth. The Quran states the following on the birth of Jesus (peace be upon him): (Remember) when the angels said, â€Å"O Mary, God gives you good news of a word from Him (God), whose name is the Messiah Jesus, son of Mary, revered in this world and the Hereafter, and one of those brought near (to God). He will speak to the people from his cradle and as a man, and he is of the righteous.† She said, â€Å"My Lord, how can I have a child when no mortal has touched me?† He said, â€Å"So (it will be). God creates what He wills. If He decrees a thing, He says to it only, ‘Be!’ and it is.† (Quran, 3:45-47) Jesus was born as miracle by the word and command of God. This command is, as said in Quran, the same command that had brought Adam into being with neither a father nor a mother. God has said in Quran: The case of Jesus with God is like the case of Adam. He created him from dust, and then He said to him, â€Å"Be!† and he came into being. (Quran, 3/59) During the prophetic mission of Jesus (peace be upon him), Jesus performed many miracles. God tells us that Jesus said: â€Å"I have come to you with a sign from your Lord. I make for you the shape of a bird out of clay, I breathe into it, and it becomes a bird by God’s permission. I heal the blind from birth and the leper. And I bring the dead to life by God’s permission. And I tell you what you eat and what you store in your houses†¦.† (Quran, 3/49) Muslims believe that Jesus was not crucified. They believe that the enemies of Jesus (peace upon him) plotted and planned to crucify Jesus. However, God miraculously saved Jesus and raised him up to Him (to God). God, the all powerful and the all capable, put the likeness of Jesus (peace upon him) over another man. The enemies of Jesus (peace upon him) thought that the this other man is Jesus and they took him and crucified him. God has said: †¦They said, â€Å"We killed the Messiah Jesus, son of Mary, the messenger of God.† They did not kill him, nor did they crucify him, but the likeness of him was put on another man (and they killed that man)†¦ (Quran, 4/157) Quran says (meaning translation): â€Å"Jesus said I am indeed a servant of ALLAH (God). He (God) has given me Revelation and made me prophet and He (God) has made me blessed wheresoever I be and has enjoined on me Prayer and Zakat (Charity) as long as I live. He (God) made me kind to my mother (Mary). Peace is on me the day I was born, the day that I die, and the day I shall be that I shall be raised up to life again†¦ It is not befitting to the majesty of Allah (God) that he should beget a son. Glory be to him (God) when he determines a matter, He (God) only says to it â€Å"Be† and it is. Verily ALLAH (God) is my Lord and your Lord: Him therefore serve ye: this is a Way that is straight† (Quran 19/30-36). Accordingly, in Islam religion, Jesus (peace upon him) is neither God nor son of God. He is human and God prophet. It is worthwhile to emphasize that both Jesus (peace upon him) and Mohamed, or may be spelled Muhammad (peace upon him), came to mankind to call for worshiping only and the only one God. Neither of them nor Moses came to change the basic doctrine of the belief in one and only God. this doctrine that was brought by earlier prophets from including Noah, Abraham, Isac, Jacob, David, Solomon, and others. Both Jesus (peace upon him) and Mohamed received the revelation from God to confirm and renew the doctrine of worshiping one (and only one) God.

Kudler Fine Foods Frequent Shopper Program Essay

Service request kf-013 was submitted to create a requirements document for the proposed Frequent shopper program. The frequent shopper program is a new initiative by Kudler Fine Foods to increase revenue. The program is to track purchases of customers and accumulate points for gift items. This program will track purchase patterns to offer personalized savings to their customer, not only from them but also from their trading partners. There could be ethical, legal, and informational security issues. â€Å"Ethics refers to the principles of right and wrong that individuals, acting as free moral agents, use to make choices to guide their behaviors† (Laudon 2012, P 124). It applies to business behavior as well. An ethical issues that could arise from the frequent shopper program, deals with privacy. What information do individuals consider private? What rights do they have to keep that their information private? What responsibility do companies have to keep customer information pr ivate? These are just a few questions that surround the frequent shopper program from Kudler Fine Foods. Shoppers need to have the option to participate or not to participate in the program. The data collected will be used to â€Å"benefit† the customer but at what risk? The customers information will be sent to partnering companies that the customer knows nothing about. Kudler food has the legal responsibility to ensure that the partnering companies do not misuse their customers information for malicious gains. To meet the ethical concerns that arise with this program Kudler Fine Foods must provide the customer with the facts of the program. They also must provide who are the partnering companies and what information they will receive, or full disclosure of the program. This is the only way the customer can make an informed desicion on the program. There are legal guidelines for privacy laws â€Å"based on a regime called Fair Information Pracitces (FIP)† (Laudon 2012, P 132). There are many federal privacy laws that affect personal data, but most of those laws do not take into consideration the technology we have today. Companies can be held liable for a breech of privacy for its customers, if the company did not take the proper steps to secure their private information. Data security is a big investment for most companies. Everyday companies store transactional data from people. Some data is simple, like name, gender, and address; other data is unique like a social security number or bank account number. If a company is storing sensitive data, encryption will reduce the ability for the data to be stolen. â€Å"Encryption is the conversion of data into a form, called, ciphertext,that cannot be easily understood by unauthorized people† (University of Minnesota, 2011). Kudler Fine Foods must review their current security and ensure that it is secure enough to maintain the data privacy of its customer. Kudler Fine Foods frequent shopper program can provide their customer many benefits through its partners without storinng to much personal data. They will haven a ethical and legal obligations to their customers about personal data being shared. Security of the data will play a vital role in the sucess of the program, if a breech of the data accures, so does a breech of trust. The frequent shopper program will increase revenues for Kudler Fine Foods with minimal costs and proper informational security. References Laudon, K. C., & Laudon, J. P. (2012). Management information systems: Managing the digital firm (12th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall. University of Minnesota. (2011). Encrypting Stored Data. Retrieved from http://www.oit.umn.edu/security/topics/encrypting-data/index.htm

Personal Characteristics of Nick Thomas, Charles Henry, and Chairman Lup In Wisdom Sits in Places

The significance of place-names is compounded in the personal characteristics of Nick Thompson, Charles Henry, and Chairman Lup. Although their personal characteristics differ significantly in terms of attitudes and approach to reality, their behavioral orientation are relatively the same. The subscription to a single set of norms (the rules attached to the place-names) ensures a relatively predictable pattern of behavior from the three characters.Hence, one can assume that the behavioral orientation of the three characters stemmed not from their intrinsic characteristics but rather to their personal interpretations of ‘reality. Here, reality takes the form of adjunctive reference to the past, the legacy of place-names. There is a need, however, to look into the personal characteristics (behavioral) of the characters to provide credence to the above-mentioned proposition. Charles is a traditionalist, an individual who clings to the general beliefs and rules of ancient customs. His minimal exposure to the vagrancies of modern life did not affect his behavioral orientation towards customs and tradition. In fact, most of his actions indicate a persona that embraces the beauty and glorious existence of place-names.In page 10 of the book, Charles said to Mosley: What he’s doing isn’t right. It’s not good. He seems to be in a hurry. Why is he in a hurry? It’s disrespectful. Our ancestors made this name. They made it just as it is. They made it for a reason. They spoke it first, a long time ago! He’s repeating the speech of our ancestors. He doesn’t know that. Tell him he’s repeating the speech of our ancestors. Charles’ obsession with mental images and speeches of his ancestors created a personal impression of sturdiness in his character.He refuses to allow changes that will affect his beliefs on place-names. Nick Thompson behavioral orientation is similar to that of Charles Henry. An old man who delighted in telling humorous and often embarrassing stories, his expression is quite mischievous and intimidating. In the tribe though, he is known as the true â€Å"Slim Coyote. † Thompson’s character can be described in four words: serious, generous, intelligent, and outspoken. In anthropology, the character of Nick Thompson exemplifies the character of an ideal elder who teaches the younger generation the essence of existence.In page 43 of the book, he said, â€Å"Start with the names. I will teach you like before. Come back tomorrow morning†¦ White men need paper maps. We have maps on our minds. † Due reference again is made to the highly revered place-names. The Western Apache’s reverence to place-names are generally rooted from the historical value of the place-names themselves. This historical value is imbued in the personal beliefs of every Apache. It can be said that Nick Thompson, by virtue of his age, has strong personal attachment to this histori cal value.In fact, his understanding bear more influence to his behavioral orientation than his actual belief in the place-names themselves. His motto in life is: â€Å"Learn the names† (a deep understanding of the place-names). Chairman Lup’s character is generally similar to that of Thompson. His obsession with stories about place-names is the primary foundation of his behavioral orientation. For the most, an understanding of his character forces one to assume that he is a strict traditionalist. His personal belief about place-names is actually greater than Charles Henry and almost equal to that of Nick Thompson.